The Dacia way
Dacia sets you on the road to a simpler life, free of unnecessary extras.
The Dacia philosophy
More of the important things. Fewer unnecessary extras.
At Dacia, we believe that spaciousness shouldn't come at a cost. This is why our vehicles are designed differently. Your life with your car doesn't end with your purchase - it's only just begun, and our after-sales and maintenance programme reflects this. Clear, simple, comprehensive - just like us.
Just because we do things differently doesn't mean we don't take them seriously. Thanks to the industrial and engineering experience of the Renault Group, we design robust and reliable vehicles. Our standard warranty lasts for 3 years or 100,000km (whichever comes first).
At Dacia, we love simplicity. That's why our vehicles are so easy to use in real, everyday life. Similarly, we try to offer all of our customers vehicles at the best possible prices.
At Dacia, we believe it is possible to drive differently. Because we believe that essentials are more important than excesses. That is why we demonstrate more ingenuity and functionality every day - so that all of our customers have access to the true essentials.
More than just a brand, a real story.
Birth of the Dacia brand
The Dacia brand name comes from "Dacie", the land of our Romanian ancestors. A licensing agreement is signed with Renault. Dacia's mission is to make modern, robust family cars available to everyone in Romania.
1999: Dacia becomes a Renault Group brand. Renault purchases Dacia and radically modernises the historic Pitesti plant. It marks a new era of quality for the brand. The harsh Romanian climate, the poor state of its roads and the large distances required to cross the Carpathian mountains mean that vehicles must be extremely reliable.
Dacia and the Renault Group
2004: Dacia France launches the "Logan" family saloon, an icon for the brand revamp. The following year sees all production records broken. The range in France is subsequently expanded to include the Logan MCV in 2006, Logan Van in 2007, Logan Pick up and Sandero in 2008 and Duster in 2010.
2011: Dacia gains over 340,000 new customers in just one year, and the Pitesti plant is now operating at full capacity. The Somaca (Morocco) plant comes to support the historic Pitesti plant.
Dacia expands into Ireland
2012: Since it's arrival was announced in July 2012, in the 2 and a half years that Dacia has been on Irish roads, Dacia has brought a full range of affordable cars to the Irish market. Dacia set out to offer functional, cleverly designed cars, at affordable prices, reliability with proven engine technology, robust and built to stand the test of time.
2013: Dacia started to make its mark on the Irish car market with the Duster arriving in January 2013, an impressive vehicle with 4x2 and 4x4 options available. Ireland's most affordable and best value car, the Sandero was second to arrive on Irish shores and offered impressive cabin space for up to five adults. The Sandero Crossover Stepway, its bulkier sibling arrived in November 2013 and has all the style of a SUV and all the practicality of a family hatchback. The Logan MCV arrived in September 2013 with its large 573 litre boot.
2015: The Duster Commercial version launches with competitive pricing as well as a bigger luggage volume in excess of 1650 litres.
All Dacia engines come with a standard 3 Year / 100,000 Km warranty, extendable up to 5 Years / 200,000 Km, with flexibile finance options available through Dacia Finance, Dacia's own Bank.
Dacia is also
Find out more
Explore all that Dacia has to offer!
Since the launch of Logan in 2004, Dacia's success has been based on three fundamentals: generosity, simplicity and reliability.
Find out more about Dacia >
Discover the shockingly affordable Dacia Range
Discover the Dacia Range